“The Sand Route” represents a road less travelled. The road taken by Jason Estrada to shift the status quo from what it means to be born and raised in Compton to eventually becoming a Entrepreneur and owning the #1 private gym in the world…Estrada Fitness Clubs.
The landmarks seen in the short film is the exact area in Compton where Jason grew up, that was once known for negativity. This piece helps redefine these landmarks to represent a childlike ambition….where endless possibilities and positive outcomes can prosper.
The “Streets” the “Ghettos” …the “hoods” of Compton now has a new meaning as this short film inspires a new positive energy world-wide…. Estrada Fitness Baby!
Directed by Jason Estrada and Jeanette Egenlauf (USA)