“This Room” was inspired by the works of various graphic artists, mainly Jonathan Barnbrook and Lars von Trier, as the video takes place in a plexus reality.
With shots inspired by the Mona Lisa portrait, Alfreda’s vulnerability is visible throughout the video, and the intention of bringing the naivety behind the lyrics to life is enhanced only by the purity and simplicity of her performance. Heavily informed by the use of text, director Roger Spy approaches the editing using collage and analogue film texture as a tool to lead the viewer into an upside-down existence, observed in reverse.
On the video, Alfreda says “I knew I wanted the video to explore the feeling of desperately trying to put something back together, as the song does. And I feel we achieved this through the visual of the set, as well as Roger’s reversed editing.”
Directed by Roger Spy (UK)